Tommy understands that his clients walk into his store with their own unique story. He connects with his clients on a level that helps them to not only trust him, but to also let them make informed diamond buying decisions. Buying a diamond or a piece of jewelry is something that needs time, knowledge and should reflect the sentiment behind the purchase. Tommy goes out of his way to educate his customers on the clarity, color and cut, and how to differentiate between various clarity grades with a triplet eye loupe. This triplet eye loupe corrects for chromatic and spherical aberration or distortion. Every jeweler will buy using this eye loupe, but do they sell using this eye loupe? Tovon & Co. always does!
The design and craftsmanship of the diamond considers weight ratio (weight of the diamond relative to its diameter), the diamond's girdle thickness (which affects its durability), the symmetry of its facet arrangement, and the quality of polish on those facets. Cut is oftentimes confused with the shape of the diamond but cut refers to a stone’s facet arrangement. Shape refers to the outline of the stone. The most common diamond shape used in jewelry is round, as seen in the standard round brilliant cut. All other diamond shapes are known as fancy shapes. Traditional fancy shapes include the marquise, pear, oval and octagonal (as seen in the emerald cut). Square, cushion (square with rounded edges), triangle, and a variety of other shapes are also gaining popularity in diamond jewelry.