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Tovon & Co. Diamonds

Tovon & Co. DiamondsTovon & Co. DiamondsTovon & Co. Diamonds

Diamond Education

Learn all about the 4 C's of Diamonds

Tommy understands that his clients walk into his store with their own unique story. He connects with his clients on a level that helps them to not only trust him, but to also let them make informed diamond buying decisions. Buying a diamond or a piece of jewelry is something that needs time, knowledge and should reflect the sentiment behind the purchase. Tommy goes out of his way to educate his customers on the clarity, color and cut, and how to differentiate between various clarity grades with a triplet eye loupe. This triplet eye loupe corrects for chromatic and spherical aberration or distortion.  Every jeweler will buy using this eye loupe, but do they sell using this eye loupe?  Tovon & Co. always does!

What is your favorite shape diamond?

4 C'S ANATOMY

The design and craftsmanship of the diamond considers weight ratio (weight of the diamond relative to its diameter), the diamond's girdle thickness (which affects its durability), the symmetry of its facet arrangement, and the quality of polish on those facets.  Cut is oftentimes confused with the shape of the diamond but cut refers to a stone’s facet arrangement. Shape refers to the outline of the stone. The most common diamond shape used in jewelry is round, as seen in the standard round brilliant cut. All other diamond shapes are known as fancy shapes. Traditional fancy shapes include the marquise, pear, oval and octagonal (as seen in the emerald cut). Square, cushion (square with rounded edges), triangle, and a variety of other shapes are also gaining popularity in diamond jewelry.

Learn more about Color, Cut, Clarity and Carat weight!

Additional Information

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Articles – Good topics for articles include anything related to your company – recent changes to operations, the latest company softball game – or the industry you’re in. General business trends (think national and even international) are great article fodder, too.


Mission statements – You can tell a lot about a company by its mission statement. Don’t have one? Now might be a good time to create one and post it here. A good mission statement tells you what drives a company to do what it does.


Company policies – Are there company policies that are particularly important to your business? Perhaps your unlimited paternity/maternity leave policy has endeared you to employees across the company. This is a good place to talk about that.


Executive profiles – A company is only as strong as its executive leadership. This is a good place to show off who’s occupying the corner offices. Write a nice bio about each executive that includes what they do, how long they’ve been at it, and what got them to where they are.

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47 The Dallas Shopping Center Dallas, PA 18612

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Tovon & Co. Diamonds Hours of Operation

Please note that our store hours are:

Monday - CLOSED

Tuesday - 10:00am-5:00pm

Wednesday - 10:00am-5:00pm

Thursday - 10:00am-7:00pm

Friday - 10:00am-5:00pm

Saturday - 10:00am-3:00pm

Sunday - CLOSED